„I create legal infrastructure at the intersection of law, fashion and traditional knowledge for sustainable collaborations between artisans and designers.”
I design benefit sharing business models for collaborations between artisans and designers.
THE CULTURAL TRADEMARK
The cultural trademark is a mechanism that certifies an authorized commercialization and/or the source of cultural products, traditional cultural expressions and expressions of folklore of a community, tribe or group.
THE BENEFIT SHARING BUSINESS MODEL
Based on the recognition of cultural intellectual property rights for artisans, craftsmen and craftswomen, as guardians of traditional cultural expressions, the benefit sharing business model implies investment in the community in exchange for the skill and traditional knowledge.
A business that wants to collaborate with a local community, tribe, artisan family, group, cooperative or association;
For developing a contemporary product by using traditional craftsmanship or a particular manufacturing technique specific to the community;
From the synergy between the community and the business a new and original story is created.
Exceeding the aesthetical function, such collaboration is an act of cultural sustainability and promotion of cultural diversity. After subtracting the production and distribution costs of the products developed together, a part of the profits would be further invested in the community. Investments would be directed based on a personalized needs’ analysis correlated with the need to prevent the loss of traditional knowledge and skills.
The aim is to establish both long-term cooperation as well as seasonal production.
Investment based on needs’ analysis aiming to create sustainable production and survival of the skill and knowledge.
Example: INDIGO PEOPLE
The brand was founded to support artisans struggling to maintain their cultural heritage. Indigo People works with artisans in Asia and India and their business model is based on a benefit sharing scheme that includes investment in the development of facilities and training opportunities.